As a designer, you want to prove to your clients or business that the work you provide actually brings value.
How do you do that?
Businesses want to do one of three things every time they invest in something: increase revenue, decrease costs, or decrease ongoing risk. Your job as a designer is to propose and implement decisions that move the company forward in one of those three objectives.
That's where value-based design comes in. Value-Based Design is a method of bringing the decisions you make as a designer as close to business outcomes as possible, so the value you bring to your organization is without question.
This workshop will start with an overview of the Value-Based Design process, and dive into the tactics that you can start applying to your work today.
Value-Based Design is organized around three driving principles: research, measurement, and experimentation. The goal is to provide customers with what they need & expect – which in turn will grow the businesses that you work for.
By the end of this workshop, you'll learn techniques for research, heuristic evaulation, usability tests, A/B testing, and more!